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Building Your Print Brand With Web To Print

When you are considering purchasing new web to print shop software to take advantage of the growing trend in print ecommerce, it’s important to consider the wider implications of building your brand online.

What’s In A Brand?

Think of all the famous brands that are household names. From Coca-Cola to Nike, Cadbury’s to Samsung, these brands are names that will be recognisable to most.

If you have an inhouse design capability or indeed, are a designer yourself, you will understand the importance of a prominent logo, strapline, and style guidelines for your brand, but how do you transfer these brand design elements into a recognisable and trusted name to your target audiences?

A good brand design doesn’t guarantee you brand visibility or a loyal following.

Your Very Own Online Store

It’s imperative that the web to print shop software that you choose to buy allows you the flexibility to get your own message across.

Will the print ecommerce system you choose have the flexibility for you to use your own style guidelines? Can you display your logo and colour scheme in the way you want? Is there opportunity to explain more about your brand and its ethos; for example, with additional non-product pages?

Does the digital storefront software you are considering allow you to provide price discounts to selected customers and to promote online discounts across your existing customer base?

It’s important to look for software that will help you present your brand in the light that you know will appeal most to your existing and new customers rather than a cookie cooker website that allows for very little customisation.

Thinking Beyond The Sale

Web to print WordPress software allows for flexibility with regards to your non-product pages and allows you to expand the use of your software by using WordPress plug-ins.

For example, with Flex4 as well as our extensive integrations with print specific software such as MIS and Trade Printers, we also have integrations with marketing related tools such as MailChimp and Campaign Monitor to expand your ability to build a customer base for email marketing. Integrations with eBay are also achievable should you wish to sell in marketplaces as well as from your own store.

Getting The Word Out There

The benefit of web to print shop software that allows for non-product pages is the ability to write your own blog to share through online marketing, whether this be as part of an email marketing campaign, or through social media. Blogs allow for search engine optimisation opportunities and also allow you to add value for your customers. Providing customers with interesting and useful information that helps them is a great way to build a loyal following and a well written blog can also drive new traffic to your site.

If you feel uncomfortable with managing your own online marketing, Flex4 provide a variety of online marketing options to increase your brand visibility within a rapidly growing online market. From local to national campaigns, Flex4 have the skills, experience, and expertise to help your business to grow.

Why Choose Flex4?

Flex4 have over 10 years’ experience in designing, developing and supporting web to print systems, solutions and services for print businesses in both the UK and overseas.

We have an experienced eCommerce team with skills and experience in business development, marketing, project management, software development, website management, printer eCommerce, seo for printers, and online marketing for printers.

Our raison d’être is to help your business to grow by increasing your print revenues and reducing your administration costs. The result is a better ordering experience for your customers and a better margin and more efficient process for you.