Before understanding the full benefits of the web to print, it’s important to understand how the definition of the web to print has evolved, and what printers are wanting to achieve by utilizing the web to print technology.
So what is web to print?
Traditionally for many printers web to print is the process of using customizable templates to generate print-ready PDFs, and this has certainly continued to be an important feature. However, thanks to the continued growth in both businesses and consumers expecting to source products online, the definition has been broadened to encompass all web technology a print business needs to sell print online, reduce costs and improve customer service.
Today many printers who are sourcing web to print technology are in fact looking for a complete print eCommerce solution. This allows them to both advertise print products online and increase revenues with 24-hour ordering. Both can be achieved through a public eCommerce website and private client storefronts.
What’s goes into a bespoke system?
A bespoke print eCommerce website design creates a visually appealing and intuitive layout and allows for clear and consistent branding. All branding colours, logos and imagery can be used to good effect to provide a positive user experience and differentiate the printer from competitors.
That alongside bespoke website functionality allows it to be tailored to exactly meet the individual business needs, and adapt to ensure the solution moves with changing requirements. This includes the seamless integration with external software such as MIS, accounts and courier platforms to further boost efficiency.
Bespoke print websites and client templates
The OPS is based on the WordPress CMS and modern HTML5 and CSS technologies so we’re able to deliver either a heavily customized theme-based website or a totally bespoke design.
Where a printer regularly receives orders from the same business a private client storefront can be introduced to allow key customers to place orders quickly and easily. A bespoke design allows the storefront to mirror the clients existing branding and website layout. That alongside custom functionality means a private storefront can exactly meet the needs of clients of all sizes and helps the printer to retain loyal customers.
Overall the use of the bespoke web to print enhancements goes a long way to helping printers win and retain new customers. Thanks to introducing elements to suit specific requirements printers improve return on investment opportunities by maximizing online print revenues and minimizing administration costs.